I began by establishing a clear design direction for the Athletae brand. This involved creating a complete brand identity, including a logo, color palette, and typography that reflects the brand's core values of professionalism, performance, and mental clarity. The new brand identity was designed to be modern, clean, and easily adaptable across all platforms.

I designed and developed the Athletae website using Webflow. The new website is user-friendly, visually engaging, and optimized for a seamless user experience. The design is clean and intuitive, allowing visitors to easily navigate and access the platform's resources. By developing the site in Webflow, I ensured that it was not only aesthetically pleasing but also fully responsive and easy to manage.

To create a consistent and engaging social media presence, I designed a suite of templates and graphics for all of Athletae's social channels. This included posts, stories, and banners that reinforced the new brand identity. The result was a more professional and recognizable social media presence that helped to grow the brand's community and reach.